6 Creativity Truths and Associated Misconceptions


Since time immemorial, creativity has been revered and esteemed as a premium quality to have. The very foundations of the world, and by extension the universe, are steeped in rationalizations (and debates) about a creative being that put it all together.

Creativity in anyone is marveled at, respected, romanticized, the list goes on. There is nothing wrong with any of that; after all, creativity is behind every invention and idea that has brought the world to its current state. Creativity is also driving innovations and ideologies that are helping to shape the future.

But there are misconceptions about creativity, which, if not addressed on an individual level, can prove to be negative. Here are 6 truths about creativity and misconceptions associated with them.

Creativity is not only related to the arts

6 Creativity Truths and Associated Misconceptions

The feature of being creative is often associated with artistic talents, such as making music, writing, painting, etc. This thinking began centuries ago. For instance, 18th Century German Philosopher, Immanuel Kant, through his acute definition of creativity, made it appear that only a select few ‘original thinkers’ were truly creative. Even great scientists and thinkers of his time were not considered to be creative.

In the more recent past, research showing the right brain to be more adept to creativity caused people to be classified as being right-brained (creatives) or left-brained (non-creatives). Of course, new research has found that both right-brainers and left-brainers have the capacity to be creative. The truth is that anyone can display creativity, once the right mindset is there and a need to achieve a goal.

As such, marketers can be creative in coming up with new ideas to get a product in front of more people. A restaurateur can think of new ways to attract diners to his eatery. A hotel manager can develop new strategies to encourage more bookings. You get the drift? Anyone who has a need to fix a problem can be creative. In fact, most acts of creativity go unnoticed, such as the feats of many housewives (and househusbands to be consistent), who have to figure out how to feed the family, keep the lights on, pay the mortgage, and still have some money saved up for retirement.

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