Amman is losing its under-the-radar status—to the benefit of travelers the world over. Rich with history and ancient ruins on par with Greece, yet still youthful in its energy, Jordan’s capital is leading the country into the 21st century by adding contemporary developments and cosmopolitan flair.
In 2017, the Jordan Tourism Board launched a social media campaign, #amman24, where locals and visitors can share things to do and see over 24 hours in the city of four million residents. Meanwhile, traditional Middle Eastern culture and flavors mingle with the modern through food, craft beer and the growing wave of fashion and design innovators.
Once settled into your Amman stay, get to work crafting your own #amman24 adventure with these lesser-known local gems, which won’t stay hidden for very long.
Where there are hipsters there’s good coffee, and that’s certainly the case with Rumi Cafe. Located in the increasingly hip Jabal al-Weibdeh district, it literally buzzes (and not just from the caffeine) with millennial and progressive Jordanians who hobnob over Turkish coffee, cappuccino, cold brew coffee, and tasty pastries.
Furniture designer Zeena AlAhmad founded Chamber Gyld, billed as a “bespoke design house.” Embracing a buy-local ethos, they showcase a wide range of Jordanian and regional artisans’ fresh and trendy home items, fashion for adults and children, beauty and skincare goods, accessories and more. Most are produced exclusively for Chamber Gyld, and some—like Sitti olive oil soap, handmade by women in Jordan’s Jerash Refugee Camp—empower and benefit people and communities in need.