So you’ve decided to start your own blog, but you’re not sure where to begin. Over the years, blogging has turned into a full-blown business with opportunities to make money either by advertising or selling different products.
But at its core, blogging is all about sharing opinions or information in the form of articles or multimedia (images, videos, etc.). There are over 152 million blogs out there, and the numbers are constantly rising as more and more people have access to the internet. So should you start your own blog as well? Read on to find out.
Why Start Blogging:
There are several reasons why you should sit down at your computer and start typing.
If you look at the history of blogging, you will see that the first few blogs were started just to share information in the form of reviews. However, over the years, blogging has turned into a full-blown business. Many bloggers are making millions just by writing online.
Let’s have a look at some of the highest-earning blogs out there with their supposed monthly earnings:
- Perez Hilton ($450,000)
- Noupe ($200,000)
- SmartPassiveIncome ($153,000)
- Timothy Sykes ($150,000)
- Car Advice ($70,000)
Many of these blogs started with one person sharing some information and soon turned into full-blown businesses as their viewership increased. Most of these blogs earn their revenue with the help of advertising banners and native advertising.
Large websites such as Mashable and Lifehacker also fall in the category of blogs but have several writers contributing to their platforms.
In a nutshell, blogging provides you with an avenue for being heard. The internet is a big community, and with the right marketing tools you can reach out to everyone in it.
You can use your blog to promote your existing business as well. Go to any big business site and you will see a section dedicated to blogging.
Many companies have in-house bloggers, while some hire content writing firms to handle writing-related tasks. Blogging gives businesses a chance not only to put up fresh content on a regular basis but also to stay in touch with their readers. Companies can build loyal fan-bases, which they can eventually convert into paying audiences.
How to Start a Blog:
Starting a blog is not very difficult and doesn’t take too long, so don’t get intimidated by all the information you find on the web. Let’s start with the first step.
1. Pick a Niche
The first decision you’ll need to make is choosing the niche you’ll be covering. If you already have a running business, you will not need to spend much time thinking about your niche. Your blog will be related to your business and can include news, tips, and other information related to your company.
However, if you do not have a business, you will have to sit down and brainstorm about what you can write. There are several factors you should consider.
- You must have solid information on the topic
This is the most important consideration. Don’t make the mistake of choosing a topic about which you know nothing. Blogging is all about sharing information, and you will be successful only if the information you share is exclusive and has authority.
You do have the option to run a search on the internet and present “already available” information to your audience. But you cannot expect such a blog to be successful since you will not be providing anything new to your audience. You will give them no reason to come to you.
You will create a fan base by providing content that isn’t available anywhere else. Building your base is all about presenting yourself as an authority and making people take notice of what you have to say.
For example, look at Neil Patel. Thousands of people read his blog because he shares unique content that includes his personal anecdotes and experiences. People want to know more about how he promotes business. This is why he is one of the most successful online marketers out there.
- People must be interested in reading about the topic
Think of a niche in which people have an interest. There are fads and then there are evergreen topics. For example, Pokémon Go was a fad that is now almost out of the limelight. Thousands of blogs launched to much fanfare when the game came out. But as the number of players decreases, the number of views or hits these blogs get is also falling.
If you’re trying to start big, you should ideally concentrate on topics that are evergreen. These include topics related to sports, entrepreneurship, and fashion.
A helpful way to find out what’s in and what’s out is by running a search on Google and checking the number of hits a specific keyword gets. If a high number of people are searching for it, then the keyword has a lot of potentials and you can start writing about that topic.
- There must be enough material to share
The third most important factor is to pick a niche that has a story to tell. For example, if you end up picking a topic that isn’t very deep, you will have nothing new to write about after a certain point.